International Dictionary of Marketing H-C by Daniel YADIN (9780749435325)
International Dictionary of Marketing H-C by Daniel YADIN (9780749435325)
International Dictionary of Marketing H-C (Book)
Daniel YADIN Release Date: 29 Mar 2002 Format: Hardback Pages: 288 ISBN: 9780749435325 ISBN-10: 0749435321
Written in clear English, this title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. Presented alphabetically in the book, these include the areas of: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet. It seeks to be useful to professional practitioners as well as to students.
